Massive Luck

What is Massive Luck?

“Standing still was not the responsible choice,” Nally said when the market launched. “Albertans were already gambling. What we’re putting in place is a regulated market that will put player safety and player responsibility first.”

“At the end of the day, this is not about revenue. This is about channelization,” Nally added. “How much of that black market can we channelize into the legal, regulated market?”

According to Nally, approximately 70% of online gambling in Alberta occurred through unregulated operators prior to the July 13 launch, with the remaining 30% flowing through Play Alberta, the province’s sole legal platform at the time.

About Massive Luck

Another June ruling was not upheld.

In a separate case, the ASA examined display advertising for White Hat Gaming’s Casimba and The Grand Ivy Casino brands, which had appeared on HLTV.org – a specialist Counter-Strike 2 e-sports website – in March 2026.

Two banner ads promoted a “100% match bonus up to £100 on 1st deposit” and displayed the mandatory 18+ logo. The ads appeared alongside live match coverage featuring betting odds and sponsor logos, including a link to Casimba’s website. 

About Massive Luck

Belmont Park reopened for racing Friday (September 18) following a three-year, $455 million redevelopment, ushering in a new era for New York horse racing.

A sold-out crowd of 6,000 attended the first day of racing at the rebuilt Long Island track, wagering almost $14 million on a nine-race card headlined by the $1 million Jockey Club Gold Cup.

Japanese star Forever Young won the feature race, while all-sources wagering for the day totaled $13,997,422, according to BloodHorse.