Safari Rumble

What is Safari Rumble?

Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

About Safari Rumble

The problem with time is that it always changes. There is never a way to stop the clock, no matter how much we wish it could happen. Ultimately, that means we all have to face new situations and challenges and prepare to be taken on new paths. However, each of those new paths is a chance to learn and grow, embracing all of the experience and knowledge that has been accumulated to forge a better future. It may be a little unnerving, not knowing which path to take and what the future may hold, but it has to be completely accepted for what it is – an opportunity that we have the ability to explore and nurture. 

That’s where I am now, having accepted the fact that the CalvinAyre and CoinGeek chapters of my life are coming to a close. For the past three years, I have been part of a unique and incredible group that has worked tirelessly to spread the word on the gaming and cryptocurrency industries that we felt would provide a positive impact for our readers. I, like everyone else, have always endeavored to be consistent and factual with the words I put on virtual paper, even though I know, based on some of the emails I have received, that I have also ruffled a few feathers. At the end of the day, though, I can rest easy in the knowledge that I was always transparent and factual. 

I would be lying if I said it’s going to be easy to accept this transition and to refocus my efforts elsewhere. However, I am eternally grateful for having been given this excellent opportunity and have enjoyed every aspect of being involved in the Calvin Ayre organization. What is coming next may still not be defined, but that’s what is going to make the next chapter exciting; it can bring essentially anything and everything. What I know, regardless of what happens next, is that I will continue to be who I am and will continue to provide the same level of professionalism and integrity that have brought me this far, and which are paramount for everyone involved with Calvin Ayre. I thank everyone at the organization for their undeniable commitment to excellence and thank all of our supporters and readers for allowing us to share with them our experiences and knowledge. 

About Safari Rumble

The difference is all about the risk function. A sportsbook employs traders to price bets and manage its exposure. An exchange provides an API through which firms compete to quote prices and supply liquidity.

“Here’s an API. Bernard and 88 other people can market-make all these request-for-quotes (RFQs),” Marantelli says. “Some people might come in and just do esports because they’re esports experts. Others do everything. Some focus on same-game parlays. But it’s a sportsbook.”

The institutional layer is largely invisible to customers presented with a P2P proposition. Retail users may technically trade against one another, but the depth required by a mass-market product cannot be supplied by occasional customers alone. Professional firms must be prepared to quote continuously and commit substantial capital.