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As Macquarie analyst Chad Beynon points out, prediction markets generated $4.3 billion in taker volume during the first week of September without any help from the NFL, building on momentum from the 2026 World Cup. However, the NFL’s impact was immediate, with taker volume hitting a daily record during Week 1 of the campaign.
With all that in mind, it’s not surprising that Macquarie expects sports event contracts will drive approximately 80% of taker volume this year, but Beynon sees other categories growing over the long term.
“We expect non-sports categories such as economics, politics, crypto, and entertainment to gain share over time,” says the analyst.
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In fact, behind those brands, a whole new sector is taking shape. Data and streaming suppliers, specialist market makers and technology companies are quickly invading the space.
The investment banking and capital markets firm Jefferies said in a September report that sports had become prediction markets’ “most important liquidity driver”, with combo and parlay-style contracts accounting for an increasing share of activity. But the analysts cautioned that prediction markets are scale businesses with relatively low revenue yields, leaving their economics dependent on sustained liquidity, engagement and trading activity.
James Monk, founder of sports data and streaming provider Catalist Sports, has witnessed that dependence directly. Catalist supplies ITF tennis data to Kalshi and Polymarket and has an exclusive US sports-streaming agreement with Kalshi.
What is Lucky Scratchers?
Bitcoin SV Hackathons – There are a number of hackathons each year. If you’re familiar with the hackathon concept, they’re just like the rest. Developers are given a certain amount of time and parameters to develop an application. The application judged the best will win a prize which is usually BSV and fame and glory. They offer assistance to Ethereum and non-blockchain developers looking to build on Bitcoin SV.
The following are a set of articles that discuss some of Bitcoin SV’s capabilities and offer some real-world business use cases. Most of these are specific to the gaming industry but there are a couple that are more generic but highlight BSV’s benefits.
How Bitcoin SV provides data ledger for Internet of Things – The Internet of Things depends on fast, unfailing data. This recap from a CoinGeek Live 2020 presentation explains how the Bitcoin SV’s low transaction fees allows that data to be stored on the blockchain for minimal costs.
