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NetEnt is getting ready to launch Demon Beats, a rock-themed slot that goes back to the studio’s best-known mechanic instead of chasing a new format. The game is set for exclusive early access on October 8, 2026, before a wider release on October 15, 2026.

What matters here isn’t the theme. It’s what the release says about where NetEnt is heading with its product line. Demon Beats is built around the studio’s Avalanche cascade system, the same core engine behind some of NetEnt’s most recognizable titles.

At its heart, Demon Beats uses the familiar Avalanche mechanic, where winning symbols clear and get replaced by new ones until no further wins appear. That cascade ties into a climbing multiplier ladder; the ladder resets on empty spins and steps up to far higher values once free spins begin.

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Another aim is to raise awareness and Kesitilwe reveals the campaign has generated over a million online impressions which, in his view, demonstrates “a real appetite” for enhanced safer gambling efforts in Africa.

When asked what issue requires the most attention, Kesitilwe highlights underage gambling, especially as mobile penetration in Africa continues to soar.

Particularly concerning to Kesitilwe is the amount of gambling advertising in sports-related content.

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He nevertheless believes recruitment is still the bigger challenge over retention.

“The gaming industry operates in a highly competitive talent market, particularly for digital, technology, data, AI and product roles,” he says.

Skinner also says perceptions of the industry can hinder recruitment.